PRIM WEEK 1-10
GRADE 12 ABMWeek 1 Short Quiz 1
The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each other presence.
The overall Marketing Umbrella does not cover Advertising and Public Relations.
Telemarketing is one of the most effective way of convincing clients.
Traditional Marketing is a rather broad category that incorporates many forms of advertising.
The development of Marketing thought began in the twentieth century.
Marketing may mean non-satisfaction of clients.
Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and fliers.
The establishment of a Market Economy wrought marked changes in the social and economic structure.
Broadcast Marketing includes television and Radio Advertisement.
The heart of business lies in its Marketing.
Week 1 Learning Activity 1
Includes requested calling and cold calling of consumers over the phone.
These are activities of a company associated with buying and selling a product or service.
It is another area of economic thought relevant to early studies of marketing.
It offers an effective way to deliver content to current and prospective customers and can become a catalyst to drive your web site along other traffic marketing assets. This traditional marketing approach often referred to as?
It incorporates many forms of Advertising and Marketing. It is the most recognizable type of marketing, encompassing the advertisements that we see and hear every day.
Week 2 Short Quiz 2
Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns.
Relationship Marketing concentrates on selected customer.
Branding is the final component of relationship marketing. A company can form a long term relationship with a client if that client feels like the brand they purchase reflects who they are or who they want to be.
Relationship Marketing is a facet of Customer Relationship Management (CRM) that focuses on Customer Loyalty and Long Term Customer Engagement.
Relationship Marketing is more popularly known as Social Marketing when a firm takes care of its responsibility.
The focus of Business Marketing is on Industrial Goods or Capital Goods rather than Consumer Products or End Products.
Relationship Marketing was dominant in 1960's in Southern Europe.
The objective of Customer Relationship Marketing is profit through best possible customer service and building customer loyalty.
Companies must first look at demographic and historical data about their customers to understand who they are.
Social Media Sites allow business to engage their customers in an informal and ongoing way.
Week 2 Learning Activity 4
This is a type of research where reactions of consumers to the firms communications are evident.
This is a type of research where the sales are coming from and shares of competition.
This is a type of Marketing that benefits the society.
This is a type of research where the characteristics of the product that consumers like.
This is a plan that integrates the marketing mix to provide a good service or idea to prospective buyers.
Week 2 Long Quiz 1
The development of Marketing thought began in the twentieth century.
The heart of business lies in its Marketing.
Marketing may mean non-satisfaction of clients.
Broadcast Marketing includes television and Radio Advertisement.
The classical economist has assumed markets to be foreign wherein demanders and suppliers knew of each other presence.
Telemarketing is one of the most effective way of convincing clients.
The overall Marketing Umbrella does not cover Advertising and Public Relations.
Traditional Marketing is a rather broad category that incorporates many forms of advertising.
The establishment of a Market Economy wrought marked changes in the social and economic structure.
Direct Mail Marketing does not use printed materials like post cards, brochures, letters, catalogs, and fliers.
Branding is the final component of relationship marketing. A company can form a long term relationship with a client if that client feels like the brand they purchase reflects who they are or who they want to be.
Companies must first look at demographic and historical data about their customers to understand who they are.
Demand for a product is greater than supply. A production orientation...
Profit through selling methods selling are important...
Smaller companies typically invest the most in carrying out sophisticated relationship marketing campaigns.
Social Media Sites allow business to engage their customers in an informal and ongoing way.
The confidence of product concept is a radical concept but the confidence leads to the consumer being overlooked...
The early approaches of Marketing includes Production to selling to marketing.
The focus of Marketing Concept, "The customer is king"...
The four P's of Marketing: Product, Price, Promotion and Place.
Week 3 Short Quiz 3
Includes advertisements in newspapers, newsletters, magazines, brochures and other materials for distribution.
It is a business philosophy which holds that the key to achieving organizational goals consist of determining the needs and wants of target markets...
Organize and Supervise all of the marketing that accompanies a specific brand.
It consist of selecting a segment of the market as company's target market and designing the proper mix of product/service, price, promotion and distribution system.
It is the act of determining the needs and wants of the market.
Concept of Production includes diminishing 3 marginal returns Cost, Representative Firm, Product Opportunity and?
He is responsible for planning, developing and directing the marketing efforts for a particular product or brand.
Includes radio and television commercials, as well as specialized forms like on screen movie theater advertising.
It is about forming long term relationships with customers.
Includes fliers, postcards, brochures, letters, catalogs and other material that is printed and mailed directly to consumers.
Week 3 Learning Activity 6
Exploration is the process when customer investigates or tests the supplier's capabilities and performance or cross verifies the product or brands usefulness.
Expansion is the process when the supplier looses customer's faith and customer falls under huge interdependence of the supplier.
Relationship between two parties is actually the interaction or transaction done between the two overtimes or consists of a continuous series of synergistic episode of interaction many times.
Relationship with customers cannot change from time to time because it evolved under distinguished situations.
In CRM the letter R means Retroactive.
Week 4 Short Quiz 4
Email and other forms of electronic communication make it easier for business professionals to stay in touch with clients.
Obtaining new business is important to the growth of a company, but maintaining customer relationships drives revenue.
We need to hire people who genuinely care about the company and customers.
It is important to build effective customer relationships.
Customers does not remember your great customer service, they also remember the great time they had at your annual customer appreciation gathering.
Customer Service is critical in competing effectively.
Interacting directly with customers, would mean putting on special events, calling a customer to let her know that the style she's looking for is now in stock...
Week 4 Learning Activity 7
Customer Service is the support you offer your customers.
Commitment is yet another milestone that should be achieved to set a short term mutual relationship.
Commitment is a powerful stage when suppliers learn to adapting business rules and goal to excel.
Customer Relationship Management is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions...
Dissolution is a stage when customer requirement suddenly changes and he looks for better perspectives...
Week 5 Short Quiz 5
Customer satisfaction is a major factor that contributes to a company’s ability to maintain a positive relationship with its customers.
Customers should not be viewed as a onetime transaction, but as an ongoing relationship that needs constant nurturing.
It is not important to know what customers think about the company.
It’s not always a good idea to get to know your customers on a personal level.
Keeping open lines of communications with customers is one way to establish positive customer relationships.
Positive customer relationships do not equal customer loyalty.
Relationship marketing is all about the long-term relationships you build with customers.
Customers are more likely to do business with a company they feel they can trust.
Customer relationships should be based on trust and transparency.
Valuing customer feedback is a good way to establish positive relationships with customers.
Week 5 Learning Activity 8
It is the assistance and advice provided by a company to those people who buy or use its products or services.
It is a strategy employed by an organization in which a continuous level of engagement is maintained between the organization and its audience.
It is an approach to manage a company’s interaction with current and potential customers.
It is a person who buys goods and services from a shop or business.
It is a person who takes customer’s orders, helps customers to resolve product or service issues or answers questions about the company or organization.
Week 6 Short Quiz 6
A good marketing plan does not include an analysis of customers and competitors.
A Marketing Plan is a comprehensive document that outlines a company’s overall marketing effort.
A well thought out plan allows a business to forecast the number of new customers it could acquire.
Goals should be specific, measurable, attainable, relevant, and timely.
Having a marketing plan allows a business to be proactive instead of reactive when it comes to business growth.
It is not important for a business to know who their competitors are.
Knowing your competitors gives you an opportunity to take advantage of their weaknesses.
Marketing Plans are not important to the success of a business.
Strategies are not used to accomplish marketing goals.
The Marketing Plan is a document that serves as a guide to help businesses reach their goals.
Week 6 Learning Activity 9
It defines the business’s goals for a set period of time, normally a year.
It is a specific, measurable, attainable, relevant, and timely intentions of a business.
It is a business or an individual that offers similar products or services as your business.
It is the overall approach a business will take to achieve its goals.
It is an analysis of a business’s strengths, weaknesses, opportunities, and threats.
Week 7 Short Quiz 7
A dance crew is a group of dancers who perform together as a collective under a crew name in an organized manner.
A dance crew usually performs different dance genres.
A dance crew’s performance is usually choreographed.
Dance crews started in the early 1920s.
In the 1970s dancers started to form organized groups to represent their city, neighborhood or cultural affiliations.
It does not take a lot of effort to start a dance crew.
It is not a good idea to give your dance crew a name.
It is not important to practice as a dance crew.
Members of a dance crew should be able to work together.
You do not have to be passionate about dancing to be a part of a dance crew.
Week 7 Learning Activity 10
It is a group of dancers who perform together as a collective under a crew name in an organized manner.
It is a street dance style that originated in African American and Latino communities in New York during the late 1960s and early 1970s.
It is the creation and planning of dance movements to music.
It is an act of dancing without a planned routine.
It is a dance crew’s manner of performance usually to music.
Week 8 Short Quiz 8
A dance crew does not need a leader.
A dance crew’s name usually represents what they are all about.
Dance crews do not compete against each other.
Dance crews usually have a specific dance genre that they are known for.
It is a good idea to have a dance crew logo.
It is not a good idea to promote your dance crew on social media.
Members of a dance crew do not need to get along with each other.
Participating in dance competitions is a good way to get your dance crew known.
Social media is not a good platform to get bookings as a dance crew.
You do not need to be committed to be a part of a dance crew.
Week 8 Learning Activity 11
It is a street dance style that includes techniques like popping, locking, and breaking.
It is a graphic representation that is used to identify a dance crew.
It is a dance crew’s distinctive outfit or manner of dress.
It is an act of dancing to music without a planned routine usually during dance competitions.
It is a group of people who watch dance crew performances or any other performances.
Frequently Asked Questions
What is the difference between traditional marketing and relationship marketing?
Traditional marketing focuses on broad advertising and promotional activities to reach a wide audience, often through methods like broadcast, print, or direct mail. Relationship marketing emphasizes building long-term customer loyalty and engagement through personalized interactions and customer relationship management (CRM).
What is the role of a brand manager?
A brand manager is responsible for planning, developing, and directing marketing efforts for a specific brand, ensuring consistency in messaging and alignment with the company’s goals to enhance brand recognition and customer loyalty.
Why is customer service critical in marketing?
Customer service is vital as it directly impacts customer satisfaction, loyalty, and retention. Effective customer service enhances the customer experience, differentiates a company from competitors, and drives repeat business and referrals.
What are the four P's of marketing?
The four P's of marketing are Product, Price, Promotion, and Place. These elements form the marketing mix, guiding businesses in creating strategies to meet customer needs and achieve organizational goals.
What is the purpose of a marketing plan?
A marketing plan integrates the marketing mix to provide a clear strategy for delivering products or services to target customers. It sets specific objectives, identifies target markets, and outlines tactics to achieve business goals.